Monday, 11 November 2013

20th Century fox.

All around the globe, we have all heard of '20th Century fox', one of the six major American film studios as of 2011, however it is most known for its dramatic opening title shown at the beginning of many great films. As many years have progressed, the opening title of 20th Century Fox has been changed and adapted according to the film genre and time period. I think this is a great way of adding a twist of individuality right from the beginning of the film.

Ice Age - Dawn of the Dinosaurs (2009)

The logo appears carved out of stone, with snow topping above it among a prehistoric ( Ice Age ) backdrop, which is surrounded by snow-covered pine trees. A volcano pit replaces the "stage". This obviously linked to the film setting and what the film is going to be about straight away. 

Diary of a Wimpy Kid (2010).

This film, based on a book sequel on a young diary of a small boy. The opening sequence consists of the transforming original logo, into a paper sheet drawing. The word "CENTURY" appears to be shaded.

Moulin Rouge (2001): 

Footage of the Fox logo plays on screen in a concert hall behind draped red curtains, and the symphony playing the fanfare can be seen below the stage. Due to the musical genre and staged dance theme of the film, the opening sequence matches perfectly to what the film is going to be about, and draws you into the film from the start.

Speed 2: Cruise Control (1997):

The logo gets swept away by water and the fanfare segues into the main title music. The action thriller film involves a hijacking of a ship. Hence the sinking of the 20th century logo, representing the ship within the film. This gives the audience an idea of whats to happen later on in the film.

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